94.9 The Bay has it's Top 40 for the 21st century! The best of pop,urban,alternative, hip-hop, and rock music - all packaged with an upbeat attitude. It's the ultimate mass appeal, high-impact format, playing the most popular hits, packaged with imaging that captures a youthful spirit. We are the only Upper Michigan radio station dedicated to today's dynamic hit music sprinkled with hits from recent years!