alif shop is an e-commerce application that offers an easy-to-use marketplace for both partner brands and their customers. The platform also provides credit scoring services to the partners, enabling their customers to pay for products in installments.

The platform aims to:
- ensure the security of its users, its application and infrastructure, as well as that of its partners;
- establish controls that protect itself and its associated parties from fraudulent activities, financial loss and market manipulation;
- make it convenient for all the parties involved to use its services;
- secure the identity and the privacy of its users.