SOWGOOD! Positive Education Centre is the first ever center​ in Hong Kong promoting positive character through experiential learning activities. The service targets are students in kindergartens and primary schools, their parents and teachers. Our objectives are:
- To provide an appropriate learning environment for children to enhance their positive traits and emotions to face future challenges
- To make available training workshops to parents so that they can become the life coaches of their children in a healthy upbringing
- To support schools and teachers by enriching their knowledge and practical skills in positive education
- To build a collaborative platform where families, schools, NGOs, business organizations and the government can work together to create an environment to promote comprehensive positive character education in Hong Kong