Heineken DSR app is a field sales force automation app designed for our partner distributor sales representatives to enable them to provide topnotch servicing to their customers and outlets. With this app, our partner distributor sales representatives can view the outlets that they need to visit for each day, view applicable promotions and do order-taking on behalf of the outlet and track the outlets’ sales execution compliance.

This app will enable our distributor sales representatives to be on top of the needs of their customers and resolve any issues easily in the field.