Hello and welcome! I’m Esther Wojcicki the creator of Parenting TRICK, a new app that aims to revolutionize the way we approach raising children.

Here’s what publications like Inc., Worth, People, Fortune, BBC and CNBC say about me, “The Godmother of Silicon Valley, legendary teacher, and mother of a Super Family shares her tried-and-tested methods for raising happy, healthy, successful children using Trust, Respect, Independence, Collaboration, and Kindness: TRICK.

Esther Wojcicki—“Woj” to her many friends and admirers—is famous for three things: teaching a high school class that has changed the lives of thousands of kids, inspiring Silicon Valley legends like Steve Jobs, and raising three daughters who have each become famously successful. What do these three accomplishments have in common? They’re the result of TRICK, Woj’s secret to raising successful people: Trust, Respect, Independence, Collaboration, and Kindness.”

The TRICK app is designed to guide parents through this process, offering valuable resources, tips, and strategies for implementing the method in their everyday lives.

Join me on this journey and discover how you can raise successful and fulfilled individuals with the help of TRICK!

When you install the app, you'll get the following:

*Ask Esther about your parenting challenges and get advice. She’ll even create a personal path to help you achieve your goals.

*Learn all about Esther’s TRICK method at your own pace.

*Every path is filled with activities, scripts and tips to help you use the TRICK method daily.

Keep an eye out for new features. We’re constantly making updates based on your feedback.

Start the journey today to be a better parent, and help set your children up for success in the real world.

We utilize the Apple Standard EULA that can be found at https://www.apple.com/legal/internet-services/itunes/dev/stdeula/