AMEC is the International Association for Measurement and Evaluation of Communication.

It is the world’s largest media intelligence and insights professional body, representing organisations and practitioners who provide media evaluation and communication research, analysis, evaluation and insights.

We are the founding organisation of the prominently accepted, adopted and applied best practice resources including the Barcelona Principles (1.0,2.0 and 3.0) and the Integrated Evaluation Framework and the Measurement Maturity Mapper.