"It all started with a little boy who loved walking by stores, re-arranging items, & getting completely lost in his passion for clothes. He grew up determined to make it come true! 21 years later (2003), the brand was founded by the little boy whose name is Ramy Naga.

His vision was of providing the Egyptian market with an international fashion taste manufactured by international standards in fabric selection, design, finishing, distribution, and total customer experience."