Fortify is a revolutionary female fitness app designed specifically for women in perimenopause, menopause and beyond who want to build muscle, strengthen bones, and feel strong for life.

Created by women, for women, Fortify brings together the latest science in women's strength training, body composition, and hormonal health to deliver results you can feel—and see. Whether you’re just getting started or have years of lifting under your belt, Fortify is built to meet the needs of your changing body and support you through every phase of midlife and beyond.

This isn’t another generic workout app. Fortify is where female fitness meets evidence-based training for real impact.

WHAT MAKES FORTIFY DIFFERENT?
• Targeted for women 40+: Every workout is designed with the physiological needs of women in perimenopause and menopause in mind.
• Lift heavy, safely: Structured strength programs for home or gym—designed to build lean muscle mass and improve bone density.
• Train for power: Finish with plyometrics or sprint intervals to maintain fast-twitch muscle fibers, crucial for healthy aging.
• Female fitness redefined: No pink dumbbells, no endless cardio, no fluff—just training that works.
• Science-backed structure: Rooted in the research shared by leaders like Dr Stacy Sims, Dr Gabrielle Lyon, and Dr Mary Claire Haver.
• Meets you where you are: Fortify is designed for seasoned gym-goers, those starting out at home with no equipment, and everyone in between!

WHY IT WORKS
Fortify addresses the specific shifts in muscle protein synthesis, recovery, and hormone sensitivity that affect female fitness outcomes in midlife. By focusing on intensity, frequency, and progression—with adequate recovery—Fortify helps you train smarter, not harder. You’ll see gains in strength, improvements in body composition, and a stronger sense of confidence in the gym.

WHO IT’S FOR
Women aged 37 and up, navigating hormonal transitions and looking for a female fitness approach that’s grounded in science, not fads.

HOW DO I GET STARTED?
Download Fortify and try it out free for your first 7 days. Fortify requires a subscription (after the trial period) and both Annual and Monthly subscriptions are available. Unless you cancel at least 24 hours before the end of the free trial, you will be automatically charged a price indicated on the payment screen for a chosen subscription period. Your Fortify subscription renews automatically at the end of each period (each month or year) until you cancel. Canceling your subscription means the automatic renewal will be disabled. However, you will still have access to all your subscription features for the remaining time of your then-current period. Note that deleting the app does not cancel your subscriptions.

Start building a stronger future. Fortify your body, your bones, and your belief in what’s possible. Female fitness has evolved—and so should your training.

With workouts for home or gym, from beginner to expert, Fortify will help you build lean mass so you can live your best life well into your marginal decade.

Download Fortify today and take the first step toward female fitness that finally makes sense.