AEME: your aim, your way. Fitness for real life AEME, pronounced AIM… or Amy, is here to change the way you see fitness — because it’s not about being perfect, it’s about showing up, feeling stronger, and laughing through the chaos of real life! Founded by Amy-Jo Simpson — fitness coach, content creator, and your favourite midlife hype woman — AEME blends expert fitness coaching with the humour, honesty, and real-life relatability she’s known for. With over 15 years in the fitness industry and a loyal following as an influencer in both comedy and wellness, Amy-Jo knows how to make moving your body feel not only doable, but actually fun. The name? A nod to her and her daughter — AE for Amy, ME for Meg — but it’s also about you finding your aim, whatever that looks like. Whether you want to build strength, move for your mental health, or just feel a bit more like yourself again, you’ll find what you need inside the AEME app. Think: easy-to-follow home and gym workouts, realistic meal ideas, custom coaching options, and no BS. Just results, support, and good vibes — served with a side of sass. This isn’t just fitness. This is AEME — and we’re just getting started.
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