This app is designed to help businesses keep detailed notes on their advertising campaign insights. Users can record and review important metrics such as campaign name, platform, objectives, budget, impressions, reach, click-through rate, cost per click, cost per acquisition, return on ad spend, conversions, engagement, ad creative performance, frequency, and audience details. It provides a clear way to organize and view campaign performance, with the ability to add new entries, see full details of each campaign, and delete notes when they are no longer needed.