Many of us enjoy the good old, unhealthy fried breakfast, affectionately known as a fry-up. With such delight comes much debate on what makes the perfect fried breakfast.

In a quest to help stir up opinion, we introduce FryUp for iMessage; a really neat way to share the perfect fried breakfast with your friends.

* Feeling peckish? – Set up a breakfast date with your friends in iMessage.

* Beans or fried tomatoes? Settle it once and for all with beautifully rendered (freshly cooked) stickers.

* Just a little or want it all? It's up to you!

Or simply enjoy a calorie-free fried breakfast experience, no matter where you are and at any time of the day. The way it should be.

In the true spirit of delivery for the perfect breakfast; the current offering is MVB (Minimum Viable Breakfast). Be sure to keep your cutlery ready for new stickers soon. And of course, if you have any suggestions please let me know.

So spread the word of the Great British fry-up today and download the FryUp sticker pack.