While driving or otherwise unable to record information of interest from an ad or announcement, the TuneURL mobile app, upon user swipe or voice command, retrieves and logs follow up data for later action. This returned follow up data allows customers:
- Respond to a poll
- To click through to the advertiser’s web site
- To automatically call the advertiser’s phone/800 number for information
- To access in-depth information on stories or opportunities
- Purchase a song
- To directly respond by text messages or email

TuneURL turns a passive radio listener into an active by connecting the radio to the internet thru their phone.