With the vision of ‘Educate, Empower Enlighten, and Enable positive changes’, newskarnataka.com, was started in May 2012 in Kannada. However, the popular response to the website and the quest for diversity prompted the team to start an English news portal in March 17, 2013, thus bringing into existence two exclusive portals -newskarnataka.com, catering to English readers and newskannada.com, dedicated to Kannada reader base.