HERformance is more than a fitness app — it’s a movement for the woman who’s done playing small. Rooted in our signature system, The Main Character Method, we help women break free from the shame loop of diets, self-doubt, and perfectionism so they can lose fat, build strength, and finally become her — the bold, confident, main character in their own life.

Inside the app, you’ll get more than workouts and macros. You’ll get:

- Simple, flexible fitness and nutrition guidance that fits real life
-Tools to build consistency, not perfection — because showing up imperfectly is still showing up
-HealthKit and/or CareKit integrations
-A supportive community of women on the same path — walking side-by-side toward strength, confidence, and food freedom

This is for the woman who’s done watching life from the sidelines.
The one who knows — deep down — she’s meant for more.

HERformance is your daily reminder:
You don’t have to chase being her anymore.

You ARE her now.




*App access requires a paid coaching plan.
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