GroNATIVE is a joint initiative between the Queensland Government (funding), Natura Pacific (content development and photography) and Griffith University (Product Design, Development, and Implementation)

GroNATIVE will promote the use of native plant species in gardens and urban landscapes and show people how species can easily replace garden plants that often become weeds. It will allow users to select distinct gardening styles and looks and how to match this using native planting palettes. This will essentially reduce the costs of managing local ecosystems by stemming the flow of exotic plants into neighbouring vegetation and therefore reduce the need for remediation efforts.

It will also reduce impacts on the ecosystem, maintain environmental health and even allow gardens and urban landscapes to function as significant 'green corridors' that help retain local biodiversity. In the face of changing climate, reversion to native-dominant gardens is a sustainable initiative and will keep places looking beautiful in times of adversity.