Adventours (Educatours JA) is tech-based tour company powered by innovation and gamification. The company aims to change the way tours are executed regionally and internationally using one platform. The company provides experiential learning [Edu-tours] in the form of tours, field trips and team building exercises to schools, companies, locals and leisure travellers. Edu-tours incorporate the use of game elements, mobiles apps, smart devices and content among other things.