Launched in 2013, SmartBarley leverages data technology and insights to help farmers solve challenges and improve their productivity and environmental performance. SmartBarley enables farmers to benchmark their progress and share best practices across our global grower network. More than 5,000 farmers have participated in SmartBarley so far.

We have learned a lot since our intial launch in 2013 and are using those learnings to continuously improve the tools we provide to our agricultural teams and our farmers. The new SmartBarley mobile app allows for data to be recorded and tracked where it is most useful -- in the field. The app is available now and features offline capabilities for better tracking of field activities. The improved user interface makes data entry easier, allowing more time to focus on growing better, more sustainable barley.

The data gathered through SmartBarley helps to identify gaps and opportunities, which are addressed through a portfolio of agronomic, environmental and management initiatives led by our local agricultural teams and partners.
Today, we are working to take SmartBarley to the next level by using the data to build sustainability metrics and create predictive analytics to help farmers make decisions that will impact yield, quality and resource use. Working with research and agtech partners, we continue to explore further insights we can provide to farmers by pairing the field-level data collected through SmartBarley with other data sources like historical weather and soil data and crop imagery.

Our Goal: By 2025, 100% of our direct farmers will be skilled, connected, and financially empowered.