Customer and visitor expectations for a product or experience that does not have a negative impact on our planet are growing. The customers also expect to be welcomed in a personal and inclusive manner, both through digital channels and in person.

We are convinced that responsible entrepreneurship will benefit your business and your customers’ experience as well as our planet. So, who are we? The people behind this effort is Visit Dalarna, and the material is based on VISITA’s book on sustainability ”Spela Roll”.

The Way to Go is a simple tool to help you see where you currently are in your sustainability work, as well as finding keys to making your company more responsible and sustainable – socially, financially and environmentally – and, not least, how to tell the world about it. We believe that working in a more responsible and sustainable way brings more joy to everyone involved.

Applying this tool is a way for you to assess your current situation in order to find areas for further development. Let’s go!