Hong Kong has a reputation as a gourmet paradise and there have been numerous dining guides and review platforms offering a wide range of recommendations for tourists. "EatChoice" based on historical posts and reviews on social networks and established digital dining guides. "EatChoice"is tailored to fit different language needs of the world’s travellers, such as Japanese, Korean, Russian and Spanish.

Currently, most popular dining guides generally make recommendations according to the ratings by public users, thus the restaurants are usually famous ones or liked by most people. The peer impact is not considered as an indicator for making a specific recommendation in existing dining guides.

However, people in reality tend to pick restaurants that are posted on social networks and recommended by peers. "EatChoice" integrated AI and utilise social network resources to assist users in decision making.