Monarch butterflies face many challenges that have contributed to a significant decline in their population over the last two decades. More breeding habitat and food resources, including milkweed and nectar sources, across the migration route will help monarch populations recover. HabiTally enables farmers, ranchers, landowners and private citizens to support these efforts by entering data about their monarch habitat conservation efforts. Data collected through HabiTally will be made anonymous and aggregated at the county level. HabiTally data will be shared with other parties involved in monarch conservation/habitat implementation while remaining anonymous.