The Advantage program is a CRM offered by JK Tyre as part of their Dealer Relationship Program. The major goal is to simplify the communication exchange between the channel partners and JK Tyre. It rewards dealers who are high performer and acknowledge their effort. It aims in building long term partnership relationship by enhancing the low potential dealers and enabling them to grow. JK Advantage is the only loyalty program which is offered to the dealers across the industry, and today is considered as one of the biggest program.

The new Advantage 2.0 is bigger and better with below key features.

- The new program is many fold larger wherein channel partners will earn points basis on their offtake across categories like PCR, Truck/Bus, SCV/LCV, 2 Wheeler, 3 Wheeler, Farm, Retread.
- A dynamic Dashboard that gives you overview about total offtake points, offtake sales as well warranty registration data.
- The marquee feature of Advantage 2.0 is online Warranty registration. Dealer can register all their customer's tyre purchase warranty through this program. On top of this, dealers earn additional points for each registered entry that can be redeemed against a separate gift catalogue for these points
- Now your points are updated almost daily. Track your point update daily from web or mobile.
- A report that help drill down your monthly sales and points for each category.
- Build your profile in easier way and stay connected with latest updates.