The FITAID Spartan Search app will propel Spartan Race participants on an Augmented Reality (AR) adventure, searching for virtual 3D FITAID and Spartan memorabilia. Discover and collect enough 3D objects to redeem for real prizes and merchandise at the FITAID booth throughout the course of the event. Now everyone will be drinking the nectar of the Spartans with just the tap of a button!

AR adventurers will need to seek out and collect the objects in the app on their smartphones. Spartan Search will get Spartan fans exploring the surrounding community outside the Spartan festival as well, creating more buzz and business within the local community.

Some objects are rare and harder to find than others. These can be redeemed for more valuable prizes, but quantities may be limited. Make sure you search everywhere you go during the Spartan festival!