The JK Baadshah program is a CRM offered by JK Tyre as part of their Customer Relationship Program for the fleets. The major goal is to simplify the communication exchange between the fleets and JK Tyre. It rewards fleets with points based on their offtakes. The goal of the system is to build long term relationship with Fleets and JK Sales team. Registered fleets earn points for their direct purchase from JK as well from purchase made at dealers.

The new Baadshah 2.0 is bigger and better with below salient features.

- The new program is available on mobile and web app both.
- Now you can add your multiple legal entities (subsidiaries) to single company and earn point on each category to single member account.
- You do not need to wait for long to earn points on offtake from dealers. Upload your offtake data along with invoice copy in easy to use interface.
- Earn points immediately for dealer offtake based on approval from JK team online.
- Now your points are updated almost daily. Track your point update daily from web or mobile.
- A report that help drill down your monthly sales and points for each category.
- Build your profile in easier way and stay connected with latest updates.