UPPCL will be professionally managed utility supplying reliable and cost efficient electricity to every citizen of the state through highly motivated employees and state of art technologies, providing an economic return to our owners and maintaining leadership in the country. We shall achieve this being a dynamic, forward-looking, reliable, safe and trustworthy organization, sensitive to our customers' interests, profitable and sustainable in the long run, providing an uninterrupted supply of quality power, with transparency and integrity in operation