TPO Mobile, the mobile version of Travel Price Optimizer (TPO), leverages the power of Blue Yonder's machine learning capabilities for more accurate price-sensitive demand forecasts and utilizes a network price optimization engine to generate optimal prices to support brand value. TPO allows leisure, travel and hospitality industries to maximize profit/revenue considering factors such as bookings on hand, unsold capacity, competitor prices, remaining demand forecasts and customer willingness to pay. Requires active Blue Yonder TPO enterprise subscription.