Designed BY bettors, FOR bettors. PlayUp New Jersey is a breath of fresh air for gamblers in the Garden State! PlayUp has all of your favorite sports, leagues and over 1,000 daily markets covered! You’ll find an incredibly wide variety of player props along with reduced juice specials centered around the most popular events. LIVE BETTING, Parlays, Teasers, Round Robins, extensive FUTURES markets…PlayUp is always YOUR BEST BET!



PlayUp is committed to a player-centric approach rooted in authenticity, with fair prices and transparent limits. Plenty of secure banking options with instant deposits and timely, hassle-free payouts. With a friendly, helpful, responsive, highly knowledgeable customer service and VIP team available by phone or email. No BS, and a vow to grow with you, not against you: This is what truly separates PlayUp from the competition!



PlayUp is an official partner of the New Jersey Devils of the NHL and is safe, secure and 100% licensed and regulated by the State of NJ and Division of Gaming Enforcement. All customer information is encrypted and protected, so you can rest easy knowing that your money and privacy are always secure with PlayUp!



Deposit and withdraw with a quick tap in the PlayUp app. Our VIP managers are available ‘round the clock to assist with VIP transactions and questions.


PlayUp is the PEOPLE’S BOOK for all types of bettors in New Jersey, whether you’re new to the game or a seasoned pro!


Feeling like you're the enemy?
PlayUp wants to grow with you, not against you...as we learn and prosper together!


Frustrated that your Sportsbook has no phone number?
PlayUp provides a 1st class, industry leading platform with friendly, helpful U.S.-based agents available by phone and email (and chat coming soon!).


Tired of getting limited?
PlayUp has transparent limits with minimum guarantees and a “max bet” function.

Getting started with PlayUp is easy:

1. Download our app on your iPhone
2. Create a secure account
3. Find some winners!



*21+ only and must be present in NJ to place bet (the app can be downloaded outside of NJ). If you or someone you know has a gambling problem, please call 1-800 GAMBLER.