The CelloSport offering will be unique in New Zealand and represents a fully integrated content streaming platform that is powered by global giant Pixellot, and Cello’s world class network services. Cello was born out of an established Business Network Provider in 2020 and now has a national presence and over 70 employees. CelloSport has evolved from the partnership between Cello and Pixellot, who have revolutionised sports broadcasting with their automated cameras and AI Software.

The team behind CelloSport are passionate about supporting community sport in New Zealand to showcase and promote amateur sports across the country that ordinarily would be unable to broadcast their games to a wider audience. By merging the solutions of a leading Network Provider with the ability to support the Pixellot platform, we can deliver live and on-demand content that will empower all sports to extend their reach and engage with their communities.