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A SWOT analysis is a technique used to identify strengths, weaknesses, opportunities, and threats for your business or even a specific project. It’s most widely used by organizations—from small businesses and non-profits to large enterprises - but a SWOT analysis can be used for personal purposes as well.

SWOT is an acronym that stands for:
• Strengths
• Weaknesses
• Opportunities
• Threats

These are the benefits of using a SWOT analysis:
• Identifies opportunities
• Identifies what could be improved
• Identifies what could be at risk