SFM Blue is Powered By ShoreTrade; An innovative B2B digital seafood trading platform and marketplace. By facilitating direct sales, SFM Blue eliminates the inherent mark-ups of the seafood industry, letting sellers reel in the revenue.

With SFM Blue, Sellers have the ability to distribute and sell seafood at their fingertips, whether it’s from out in the seas or back on land. Engineered to function with light limitations, eye sensitivities and signal issues whilst out at sea, this app is designed to thrive in all fishing environments.

SFM Blue’s seamless listing process lets the seller sit back sooner and wait for the bites. Product transparency is enhanced through listings, alleviating a buyer's uncertainty of freshness, quality and geographical sustainability. Your listings can also introduce you to new distribution channels and create brand awareness. Control is increased with the ability to create, adjust and delete listings, with changes being reflected instantly for buyers.

SFM Blue is also a trading platform, providing users with the ability to trade seafood through the unique sales channels of Pre-Auctions and Aquafutures. With Pre-Auction listings you can sell your products whilst they are on their way to auction at the Sydney Fish Markets for a set price. With Aquafutures, Sellers can list products that they will catch in the future, indicating a price, quantity and an expected catch date, to gain sales in advance! Buyers search for Aquafuture Listings as they provide Buyers with the unique ability to factor in seasonality and cyclicality of products, to smooth out their business supply.

Subscribe to the Reverse Marketplace and make offers directly to in-demand Buyers! Buyers can create a request for a specific product that they can’t find and you can make them a direct offer. Negotiate the price until an offer is accepted and gain more sales!

With many more features in development, SFM Blue will be your long term business tool for selling seafood.

Sign up to join SFM Blue today and experience the future of the seafood industry.