Odopmart is an initiative to provide an online platform to small businesses and artisans, to enable them to enhance sales by reaching out to a wider customer base. It aims to digitally empower the handicrafts industry of Uttar Pradesh by providing it with the necessary physical and digital infrastructure to cater to the National as well as the International audience. This is a one of a kind marketplace working at the intersection of modern logistics and ancient crafts made possible by the Uttar Pradesh Government. The UP Government’s One District-One Product program aims to encourage such indigenous and specialized products and crafts in UP that are found nowhere else – like the ancient and nutritious 'Kala Namak' rice, the rare and intriguing wheat-stalk craft, world-famous chikankari and zari-zardozi work on clothes.