The Fressnapf Group is the European market leader for pet supplies. The company headquarters are in Krefeld (DE), with further offices in Düsseldorf, Venlo (NL) and ten international subsidiaries. In addition, the Fressnapf Group sponsors various non-profit animal welfare projects and is constantly expanding its social commitment under the "Together for Pets" initiative. With the vision "Happier Pets. Happier People." the Fressnapf Group sees itself as an omnichannel and customer-centric retailer that creates an ecosystem around pets.

Today, more than 1,800 Fressnapf | Maxi Zoo stores in eleven countries and over 15,000 employees from over 50 nations belong to the Fressnapf Group. In Germany, the majority of the stores are operated by independent franchise partners, while in other European countries they are operated as company-owned stores.

The FRESSNAPP App is used to inform first and foremost all employees but also partners with company related information and build a community. As it also includes internal information it is not accessible for the general public. It is the Fressnapf | Maxi Zoos guiding principle in communication to inform internally bevor external as it is those building the company who should be in the know first and the app has a great stake in supporting this principle.