Feeling a bit peckish? Trying to give up sugar? Peckish can help.
Recent scientific research indicates that an imaginary diet actually does the trick. Eating 30 imaginary sweets will stop your mind from craving the real thing. It’s essential that you take your time to eat each imaginary item one by one.

Peckish is for all your imaginary diet needs.

"When people imagined themselves eating M & M’s or pieces of cheese, they became less likely to gorge themselves on the real thing, research shows."

"Real Evidence for Diets That Are Just Imaginary"

For more info see: http://www.nytimes.com/2010/12/14/science/14tier.html?_r=1