Sha Bhurmal Jewellers was established in 1985 by Parasmal Jain and Gheverchand Jain, sons of the well-known gold jewellery brand, SHA BHURMAL. The firm is located in the Dongri area of Mumbai and has recently launched a mobile application that provides customers with a convenient way to invest in digital gold. The application allows customers to buy, sell, redeem, and lease digital gold, as well as manage their gold scheme payments and enroll in new schemes. Customers can also purchase gift cards and secure current gold prices for future jewelry-making purposes. Sha Bhurmal Jewellers aims to provide a user-friendly platform for customers to invest in digital gold for personal investment or as a gift for their loved ones.

The company offers a wide variety of jewelry, specifically necklaces and bangles, and is known for its creative and honest approach to business.