The app allows retailers to monitor physical store data collected by V-Count sensors. It aggregates and compares data across timelines, offering a performance analysis from top to bottom. It highlights the top five stores with their traffic and conversion rates. At the branch level, it provides traffic data over various timelines and details on add-ons like staff and children traffic, demographics, etc. Users can filter data by selecting different time intervals and branches. The Profile section allows users to log out and create support tickets for issues like offline devices.