“I believe that we make the most of our freedoms by learning to make good choices about the things that matter, while at the same time unburdening ourselves from too much concern about the things that don’t.” - Barry Schwartz, The Paradox of Choice

Why Choose is a random decision maker and practice tool, designed to help remove the burden of decision making from everyday choices.

Simply create lists of things you often need to decide between, like restaurants, tv shows, exercises, sweet rollerblade tricks, or books, then let Why Choose pick the thing you should do next, from your phone, watch, iPad, or Mac.

Spend no time deciding, so you can spend more time doing.