Setting a business strategy enables you to develop absolute clarity, establish priorities, organize resources and get better results than ever before. A strategic plan helps crystalize the future of an organization--mapping a clear path from where the company stands today to where you wish it to be.

Readers will discover how to:
• Ask the five key questions vital to any strategic plan
• Determine a corporate mission that lifts and inspires people
• Gain valuable insight with market share/market growth and strategy/operations matrices
• Define themselves in relation to their competition
• Utilize the concept of "driving force"
• Anticipate crises
• Reposition their business with new products, services, and technologies
• Measure success via clear financial objectives
• And more