WHAT ARE LENSES?
Snapchat Lenses are AR experiences that instantly transform faces and environments. Since their launch in 2015, millions of Snapchatters have used Lenses to try on dog ears, wear Tacos on their heads, place dancing hot dogs in the palms of their hands, and experience landmarks like the Eiffel Tower in a whole new way.

REACH MILLIONS OF SNAPCHATTERS
Tens of millions of Snapchatters use Lenses to express themselves every day. Lenses created by the community have been played with more than 15 billion times on our app!

BECOME A LENS CREATOR
Join the thousands of creators around the world who are already using Lens Studio to publish Lenses. No matter your background or level of expertise, Lens Studio makes it easy to bring your ideas to life and make your mark on the world!

CREATION MADE EASY
Want to make a Lens for an upcoming event, product launch or team celebration? Designing is simple with over 40 Face, World and Landmarker Lens templates that come preloaded in Lens Studio.

GET DISCOVERED
Your AR creations can reach a wider audience with Snapchat! Each time you publish a Lens, you’ll receive a custom Snapcode and deeplink that you can share so others can easily unlock and experience what you’ve created. Best of all, Lenses can appear in Snapchat’s Lens Explorer – a feed of Lenses which allows hundreds of millions of Snapchatters to discover, unlock, and share your creation with their friends.

BUILD YOUR FANBASE
Develop your audience with Snapchat Lens creator profiles – an all-in-one place for people to find your work. Each Lens you publish will automatically be associated with your unique creator profile.