It’s pretty simple really. Press the button and for 60 seconds everyone in the family has to complete the task you have set - while Mommy Madness counts down with "gentle" encouragement given. No arguments. Just 60 seconds of sanity. It’s the Mommy Madness Minute.

It's simple. And it works. Seriously.

Parents - want a cuddle from your kids? 60 seconds doesn't sound a lot. But 60 seconds of cuddles can last a lifetime.

Husbands - time yourself for 60 seconds using the Mommy Madness Minute app and see what you can achieve in a messy room before your wife comes home. You may find that the 60 seconds tidying may turn into 60 seconds of...

Big brothers - want your annoying younger brother off the Xbox? Give him 60 seconds and start the timer on the Mommy Madness Minute app.

Teachers - want to get the class cleaned and ready for home-time? Start the 60 second timer on the Mommy Madness Minute app and watch the kids spring into action!

It's not just a timer. It's a timer with a purpose. (No, not a porpoise - that is a marine mammal).