Our mission is to bring digital ownership into the Food Industry.

The concept started off as being “Swipe for Food”. Basically, our users can like and dislike recipes by looking at their photos and reading some initial descriptions of the food. After they have liked an item, our matching algorithm starts comparing the user's tastes and the recipe ingredients.

If the matching is successful, the user gets to see the recipe of the item. If the matching is not successful, the user continues to swipe. The other segment of users is the creators, who will use the product for uploading their recipes and seeing some initial info about the recipes, likes, dislikes, and matches.

We in no way separate our user onboarding into different segments, any user can create a recipe or keep on swiping for getting the recipe of their taste. So the product is one for both users, where they have to put down their dietary and taste preferences during registration.