Food is vital to life and to good health. Yet our food buying choices are largely governed by price, brand familiarity, advertising, point-of-purchase promotions and predatory practices such as shelf space monopoly by big brands, rather than what's RIGHT FOR US.

We all desire to eat healthier, but find it impossible to sort through and decode all the perplexing and contradictory health claims, nutritional and ingredient information to truly understand what foods are best for us. Moreover, what’s best for me will almost never be the best for you, given that our medical conditions, health goals, preferences, and allergies are different!
Dieticians and nutritionists tell us the classes of foods and nutrients to eat/avoid and give us recipes for certain goals. That still leaves us with the question of what specific ingredient within a class of food or which brand of a particular ingredient is RIGHT for US. After all, ALL Grains, Breads, Dairy, Proteins, Fats, and Sugars are different.

Preference Based Profile
You create your profile based on your individual food preferences, medical conditions, allergies, and health goals. This forms the basis for recommending foods that match your specific needs.

Personalized Food Scores
After analysing the product’s nutrition value, quality of ingredients, and suitability to your dietary preferences and health needs, our proprietary algorithms assign the product with an overall score between 0 and 100 and colour-code it red (0-39), yellow (40-69) or green (70-100) to let you know how good a match the product is for you.

Compare Products & Prices
Search our database for all your favourite groceries and food products across categories and brands. You can compare nutrition facts, scores and prices before deciding which product to add to your personalized shopping list.

More Options & Better Choices
Our system will tell you if there is a food product that is a better match than the one you have selected. Compare the original with the recommended to see why it is better. You can also compare prices before deciding to upgrade. We help you discover new brands and recommend foods with a higher food score and lower price, but you will always be in control of your own choices.