What is it about the rainbow that gives most people a sense of happiness? Sure, it signifies the calm after a storm, but the colors themselves have an effect on our minds.

There is a reason why people prefer certain colors over others. This preference says volumes about our personalities, because each color has an association with a reaction our brain has when we internalize it.

Color psychology is a well-known, yet less explored branch of the study of how our brain perceives what it visualizes. As far as scientific research goes, there is not much to work with. However, the impact that colors have on our brains is used to manipulate our decision making by multiple facets of society.